The SMB security spending in North America: trends and forecasts 2019–2024
This report provides cyber-security spending forecasts for the small and medium-sized business (SMB) market in North America. It quantifies the opportunity for security vendors and service providers in 7 key security categories and 20 sub-categories.
One out of every three dollars spent on security by SMBs worldwide comes from those in North America.
THIS REPORT PROVIDES:
- SMB spending forecasts for 7 different high-level security categories and 20 sub-categories for 2019–2024
- a comparison of the revenue growth for cloud and on-premises security solutions
- an outlook for security spending across businesses with varying numbers of employees
- security revenue forecasts split by routes to market: channel partners (CPs), managed service providers (MSPs), service providers (SPs), system integrators (SIs), direct market resellers (DMRs)/retail and directly from security vendors.
Executive summary
Worldwide trends
Worldwide security spending: SMBs in North America accounted for almost a third of the total SMB spend on cyber-security solutions worldwide in 2019
Trends by security category
Security overview: the rising appetite for cloud security, mobile security and remotely managed security services will drive growth in SMB security spending
Endpoint and network security: a quarter of SMBs’ security spending is on endpoint and network solutions, and cloud-based versions are driving spending growth
Mobile security: increasingly complex mobile infrastructure is fuelling double-digit growth rates for mobile security spending
Security hardware and software: cloud security is the fastest-growing category, driven by the migration of an increasing share of business processes to the cloud
Security management: managed security spending is projected to double between 2019 and 2024, driven by a shift towards more-proactive security management
Trends by business size
Firm size: the adoption of new security solutions is driving SB spending, while MBs’ complex infrastructure and workforce growth make them attractive to vendors
Security channels: SMBs’ security spending is shifting from traditional channels to MSPs
Deployment method: the cloud share of security spending growth will outpace that for on-premises solutions
Forecast methodology and assumptions
Our methodology: we use extensive primary research, along with vendor and macroeconomic insights to size and segment the market opportunity and outlook
Analysys Mason’s ICT Global Model: metrics included in this report [1]
Analysys Mason’s ICT Global Model: metrics included in this report [2]
Definitions: security [1]
Definitions: security [2]
Definitions: security [3]
Definitions: IT and managed services
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason
Figure 1: Overview of SMB security spending in North America
Figure 2: SMB security spending in North America and the rest of the world, and the worldwide CAGR, 2019–2024
Figure 3: SMB security spending by category, North America, 2019–2024
Figure 4: SMB spending on endpoint security, by category, North America, 2019–2024
Figure 5: SMB spending on network security, by category, North America, 2019–2024
Figure 6: SMB spending on mobile security, by category, North America, 2019–2024
Figure 7: SMB spending on on-premises security hardware, by category, North America, 2019–2024
Figure 8: SMB spending on cloud security software, by category, North America, 2019–2024
Figure 9: SMB spending on security services, by category, North America, 2019–2024
Figure 10: SMB security spending, by number of employees, North America, 2019–2024
Figure 11: Breakdown of SMB security spending, by category and number of employees, North America, 2019
Figure 12: SMB security spending, by category and number of employees, North America, 2019–2024
Figure 13: SMB security spending, by route to market, North America, 2019–2024
Figure 14: SMB security spending, by deployment method, North America, 2019–2024
Figure 15: Definitions and key drivers for security solutions
Figure 16: Definitions and key drivers for security solutions
Figure 17: Definitions and key drivers for security solutions
Figure 18: Definitions and key drivers for IT and managed services
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