Global Marketing Automation Software Market 2022 - Industry Briefing
The global marketing automation software market size is projected to grow by USD 7 billion from 2022 to 2028, registering a CAGR of 16 percent.
This industry report offers market estimates of the global market, followed by a detailed analysis of the deployment mode, application, organization size, end user, and region. The global market data on marketing automation software can be segmented by deployment mode: cloud-based, on-premise. Globally, the cloud-based segment made up the largest share of the marketing automation software market. Marketing automation software market is further segmented by application: analytics and reporting solutions, campaign management, lead management, sales enablement programs, others. The campaign management segment captured the largest share of the market in 2021. Based on organization size, the marketing automation software market is segmented into: large enterprises, small and medium enterprises (SME). According to the research, the SME segment had the largest share in the global marketing automation software market. On the basis of end user, the marketing automation software market also can be divided into: entertainment, financial, government, manufacturing, healthcare, retail, others. The financial segment held the largest revenue share in 2021. Marketing automation software market by region is categorized into: North America, Europe, Asia-Pacific, MEA (Middle East and Africa), Latin America.
The global marketing automation software market is highly competitive. The marketing automation software market is dominated by key players, which are Adobe Inc., Hubspot Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Teradata Corporation, Thryv Holdings Inc.
The data-centric report focuses on market trends, status and outlook for segments. With comprehensive market assessment across the major geographies, the report is a valuable asset for the existing players, new entrants and the future investors.
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- Get a detailed picture of the Global Marketing Automation Software Market
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- Understand the competitive environment, the market’s leading players
- The market estimate for ease of analysis across scenarios in Excel format.
- Strategy consulting and research support for three months.
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Part 1. Summary
Part 2. Introduction
· Study period
· Geographical scope
· Market segmentation
Part 3. Marketing automation software market overview
Part 4. Market breakdown by deployment mode
· Cloud-based
· On-premise
Part 5. Market breakdown by application
· Analytics and reporting solutions
· Campaign management
· Lead management
· Sales enablement programs
· Others
Part 6. Market breakdown by organization size
· Large enterprises
· Small and medium enterprises (SME)
Part 7. Market breakdown by end user
· Entertainment
· Financial
· Government
· Manufacturing
· Healthcare
· Retail
· Others
Part 8. Market breakdown by region
· North America
· Europe
· Asia-Pacific
· MEA (Middle East and Africa)
· Latin America
Part 9. Key companies
· Adobe Inc.
· Hubspot, Inc.
· Microsoft Corporation
· Oracle Corporation
· Salesforce.com, Inc.
· SAP SE
· Teradata Corporation
· Thryv Holdings, Inc.
Part 10. Methodology
Companies Mentioned
Adobe Inc., Hubspot Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Teradata Corporation, Thryv Holdings Inc.
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