LOreal Performance Capabilities Goals Strategies

This report is part of the Competitive Analysis Series, which includes assessments of more than 1,000 companies worldwide.

The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including:

- Latest organizational and management developments
- Acquisitions and divestitures
- Marketing tactics
- Financial results
- Strengths and weaknesses
- Strategic directions

The objectives of the report include:

- To help current suppliers realistically assess their financial, technological and marketing capabilities vis--vis their major competitors.
- To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
- To complement the organizations internal competitor information gathering efforts with objective analysis, data interpretation and insight.

The report provides significant competitor information, analysis, and insight
critical to the development and implementation of effective marketing and R&D
programs.
For each company, the report provides:
- Latest organizational and management developments
- Acquisitions and divestitures
- Marketing tactics
- Financial results
- Strengths and weaknesses
- Strategic directions
In the dynamic and fragmented industry, besieged by intense competition and
rapid change of technological innovations, the ability to anticipate new product
introductions and marketing strategies is particularly important...and can spell the
difference between success and failure.
The reports objectives include:
- To assist potential market entrants in evaluating prospective acquisitions and
joint venture candidates.
- To complement organizations internal competitor information gathering efforts
with strategic analysis, data interpretation and insight.

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