Mobile Payment Trends and Leading Brands Deployment Strategies (pre-order)

Thanks to leading international players’ aggressive promotion, mobile payment has become a major payment method nowadays. However, even in China where mobile payment has been widely adopted, 90% of the market has been dominated by Alipay and WeChat Pay. Unlike China, Taiwan has seen the emergence of several mobile payment players. By keeping track of industry trends as well as potential innovative applications, Taiwanese mobile payment service providers will be able to differentiate themselves from others. This report analyzes leading international mobile payment service providers’ deployment strategies in five market segments and explores three major trends and four applications for their mobile payment services in 2020 and beyond.

1. Mobile Payment Ecosystem

2. Trend #1: Focus Shifting from Specific to Comprehensive Applications
2.1 Application Diversity to Boost Frequency of Use
2.2 Rapid Expansion in Overseas and Domestic Markets with Multi-channel Strategy
2.2.1 Continuously Expand Global Networks by Supporting More Currency Exchanges
2.2.2 Form JVs or Obtain Electronic Payment Licenses
2.3 Technology-oriented Export to Obtain Support from Foreign Countries and Businesses
2.3.1 Ant Financial Adopts One Belt, One Road Strategy
2.3.2 Amazon and Mexican Government Co-build CoDi Payment System

3. Trend #2: Focus Shifting From Grabbing Market Share to Initiating Financial Competition
3.1 Adjust Fees or Offer Subsidy
3.1.1 Adjust Fees for Subscribers to Increase Profits
3.1.2 Offer Subsidy to Increase Market Adoption and Maintain Competitiveness
3.2 Financial Services as Untapped Opportunity for Brands
3.2.1 Mobile Payment Becomes Apple’s Powerful Weapon for Boosting Profits
3.2.2 Facebook Targets the Indian Loan Market
3.3 Pure-play Internet Banks to Create More Profits for Mobile Payment

4. Trend #3: Incorporate Parts into a Whole
4.1 Create Mutual Benefits through Integrated Solutions
4.1.1 Visa and Secure Payment System Vendor Join Hands to Target the Brazilian Metro System Market
4.1.2 Line Offers Solutions for Korean and Japanese Vendors
4.1.3 Leading Asian Mobile Payment Players Co-develop QR Code Payment Solution
4.2 Acquire Other Companies’ Stake for Innovative Financing Solutions or Market Expansion
4.2.1 Visa Develops Innovative Payment, Financing, and Integrated Commercial Services
4.2.2 Ant Financial Uses British Startup as Spring Board for Globalization
4.3 Points Services and Ecosystem Integrated to Consolidate Competitiveness
4.3.1 Line Serves as Smart Portal with Line Points Services
4.3.2 Rakuten Connects Members, Data, and Brand Marketing with Super Points Services
4.3.3 Apple Leverages its Brand Equity to Create Diversified Service Ecosystems

5. Applications: From Consumer-wise to I.D.E.A
5.1 Internet of Vehicle: Create New Interactions with Voice Services
5.2Digital Transformation: Starbucks
5.3 Enterprise Market: Line to Pay Salary and Transfer Money
5.4 AI Application #1: Business Optimization with Biometrics or Product Identification
5.4.1 Ant Financial Rolls out “Dragonfly Payment Device” Supporting Facial Recognition
5.4.2 Tencent Launches Facial Recognition-enabled “Frog Payment Systems”
5.4.3 Walmart Develops Item Identification Technology for Checkout and Real-time Inventory Checking
5.5 AI Application #2: Customized Services based on Digital Footprints or Prevent Threats in Cybersecurity
5.5.1 Line Develops Personalized Loan Services and Push Notification Services
5.5.2 Rakuten Predicts Users’ Potential Needs and Prevent Threats in Cybersecurity

6. MIC Perspective
Appendix

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