Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods and Smart Home Appliances

According to the survey conducted by MIC, the number of Taiwanese consumers preferring both physical and amp; online shopping and online shopping-only is increasing; the number of consumers preferring to shop only at physical stores, however, is declining, indicating that online retail platforms have become an important channel for consumers when they want to make purchases. This report provides an analysis of Taiwanese consumers and buying behavior towards fast-moving consumer goods and smart home appliances and examines the findings from various perspectives.

1. Overall Physical and Online Shopping Behavior Analysis
1.1 Types of Retail Channels in Taiwan
1.2 Five Retail Channel Types
2. Online Shopping Behavior Analysis
2.1 Survey Description
2.2 Physical vs. Online
2.3 Average Monthly Online Retail Spending, 2014-2018
2.4 Information Platform Types
2.5 Connected Devices
2.6 Age Differences
2.7 Online Shopping via Mobile Devices
2.8 Online Shopping Channels
2.9 Online Shopping Platforms
2.10 Online Shopping Categories
2.11 Online Payment Methods
2.12 Online Shopping Delivery Methods
3. Online Shopping Behavior Analysis-Fast-moving Consumer Goods
3.1 Scope of Fast-moving Consumer Goods
3.2 Channels to Obtain FMCG Information
3.3 Online Shopping Experiences with FMCG (4Q 2018)
3.4 FMCG Online Shopping Motivations
3.5 FMCG Categories of Top 5 Brands
3.6 FMCG Online Shopping Platforms
4. Online Shopping Behavior Analysis-Smart Home Appliances
4.1 Scope for Smart Home Appliances
4.2 Platforms to Obtain Smart Home Appliance Information
4.3 Online Shopping Experiences with Smart Home Appliances (4Q 2018)
4.4 Preferences for Small-size Smart Home Appliances and Smart Speakers
4.5 Channels to Purchase Smart Home Appliances
4.6 Smart Home Appliance Online Shopping Platforms
5. Conclusion
5.1 Online Shopping Behavior and Trend Analysis
5.2 Online Shopping Behavior and Trend Analysis (Continued)
Copyright and Intellectual Property Policy
List of Tables
Table 1 Average Monthly Online Retail Spending, 2014-2018
Table 2 FMCG Categories of Top 5 Brands
List of Figures
Figure 1 Types of Retail Channels in Taiwan
Figure 2 Five Retail Channel Types
Figure 3 Physical vs. Online
Figure 4 Physical vs. Online
Figure 5 Information Platform Types
Figure 6 Connected Devices
Figure 7 Age Differences
Figure 8 Online Shopping via Mobile Devices
Figure 9 Online Shopping Channels
Figure 10Online Shopping Platforms
Figure 11Online Shopping Categories and Items
Figure 12Online Payment Methods
Figure 13Online Shopping Delivery Methods
Figure 14Scope of Fast-moving Consumer Goods
Figure 15Channels to Obtain FMCG Information
Figure 16Online Shopping Experiences with FMCG (4Q 2018)
Figure 17FMCG Online Shopping Motivations
Figure 18FMCG Online Shopping Platforms
Figure 19Scope for Smart Home Appliances
Figure 20Platforms to Obtain Smart Home Appliance Information
Figure 21Online Shopping Experiences with Smart Home Appliances (4Q 2018)
Figure 22Preferences for Small-size Smart Home Appliances and Smart Speakers
Figure 23Channels to Purchase Smart Home Appliances
Figure 24Preferences for Small-size Smart Home Appliances and Smart Speakers

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