The Digital service opportunities for operators in emerging Asia–Pacific: trends and forecasts 2018–2023
Operators digital service revenue in emerging Asia-Pacific (EMAP) could increase to 4.8% of the total mobile service revenue if operators continue to invest in the digital segment. This report analyses the size of four key digital vertical markets for operators in EMAP, including revenue forecasts for mobile money (m-money) and payments, digital advertising, mobile commerce (m-commerce) and mobile identity management (IdM).
Worldwide, operators’ digital service revenue could increase to 3.8% of the total mobile service revenue if operators continue to invest in the digital segment. The highest share of this revenue will be generated by operators in North America and emerging Asia–Pacific.
THIS REPORT PROVIDES:
- worldwide and regional revenue forecasts for the following vertical markets:
mobile money and payments
mobile commerce
digital advertising
mobile identity management
- an estimate of the revenue that operators could accrue from each of these verticals in each region
- analysis of key trends in each vertical market and region
- discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in each region.
Digital verticals in emerging Asia–Pacific: digital services are expected to account for 4.8% of mobile service revenue by 2023
Digital verticals in emerging Asia–Pacific
Mobile money: operators will generate 14.4% of all mobile money and payments service revenue by 2023
M-commerce: there will be limited potential for operators in the m-commerce market due to strong regional players
Digital advertising: operators’ digital advertising revenue will increase to over USD1.5 billion by 2023
Identity management: operators’ share of IdM revenue is expected to increase during the forecast period and will reach 6.8% in 2023
Recommendations
Recommendations
Forecast methodology and assumptions
Forecast methodology and assumptions
About the authors and Analysys Mason
About the authors
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason
Figure 1: Operators’ mobile service revenue, digital service revenue and digital revenue as a percentage of service revenue, emerging Asia-Pacific, 2013–2023
Figure 2: Mobile money revenue, and operators share of revenue, emerging Asia–Pacific, 2013–2023
Figure 3: M-commerce revenue, and operators share of revenue, emerging Asia–Pacific, 2013–2023
Figure 4: Digital advertising revenue, and operators share of revenue, emerging Asia–Pacific, 2013–2023
Figure 5: Identity management revenue, and operators share of revenue, emerging Asia–Pacific, 2013–2023
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