The External data monetisation: how CSPs can create new revenue from existing data assets
"CSPs can use data monetisation solutions that were initially developed to support OTT providers to exploit their wealth of customer data in a secure and regulated manner."
Communications service providers (CSPs) are committed to supporting external data monetisation (EDM), but their current systems are not competitive against OTT and dedicated rivals’. CSPs should embrace new technology to ensure that their EDM systems are robust, low-cost and cloud-based.
THIS REPORT PROVIDES:
- information on the types of systems and approaches that are needed to support external data monetisation services
- an overview of the data monetisation challenges that CSPs face and the resolutions that are possible through partnerships with vendors.
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