Pay TV and OTT video in Western Europe: trends and forecasts 2020–2025
The COVID-19 pandemic has significantly affected the pay-TV and OTT video markets in Western Europe: the disruption to live sports has contributed to a 5% year-on-year decline in traditional pay-TV ASPU in 2020. This forecast report explores the future of pay TV.
The COVID-19 pandemic has accelerated existing trends: the traditional pay-TV retail revenue fell by EUR1.4 billion in 2020 and the prospects for third-party OTT video have improved.
This report provides:
- forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
- forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
- forecasts for 16 individual countries and Western Europe as a whole, with additional in-depth coverage for 5 countries.
Geographical coverage and key metrics
Geographical coverage |
| Key metrics |
Region modelled:
Countries modelled individually (additional in-depth coverage is provided for those in bold):
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Pay TV is split by the following access technologies:
OTT video is split as follows:
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Pay-TV quarterly metrics 4Q 2020
This data comprises quarterly metrics for pay-TV engagement in 50 countries, including market shares, access technology splits and quarterly growth figures. market research report available in single user pdf license with Aarkstore Enterprise at USD 499
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