Growth from mobile data services revenue will be the main driver of telecoms revenue growth between 2019 and 2024. In this report, we summarise the main telecoms trends in North America and analyse how several factors will affect the various segments of the telecoms market.

 The total telecoms revenue in North America is expected to grow by 6.6% between 2019 and 2024.

THIS REPORT AND ASSOCIATED DATA ANNEX PROVIDE:

• a 5-year forecast of more than 180 mobile and fixed KPIs for North America and for the two countries in the region
• an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the two countries
• an overview of operator strategies and country-specific topics, which highlights similarities and differences between the two countries
• a summary of results, key implications and recommendations for mobile and fixed operators.

<div>7.Executive summary and recommendations<br /> Revenue from data in both the mobile and the fixed segments will be the main driver of telecoms revenue growth <br /> The telecoms market in North America is mostly mature and revenue will grow at a slower pace than the rest of the economy<br /> Geographical coverage: 4G and 5G will be the only mobile technologies in use in 2024 because operators will shut down their 2G and 3G networks<br /> Key trends, drivers and assumptions for the mobile and fixed markets<br /> Regional forecasts and cross-country comparison<br /> Market context: the economies in Canada and the USA are expected to grow at a slow but steady rate in the next 3 years<br /> Key mergers, acquisitions and market entries<br /> Key drivers at a glance for each North America market<br /> Market overview: the total telecoms revenue is expected to grow slowly, driven by growth in revenue from data in both the fixed and mobile segments<br /> Mobile: 5G take-up will increase at a significantly faster rate once more 5G-compatible handsets become available<br /> Mobile: penetration growth will be the main driver of revenue growth in the mobile segment in North America<br /> Mobile: the lack of competition in the mobile segment will lead to slow but stable growth in mobile revenue during the forecast period<br /> Fixed: the cable share of broadband connections will fall as the fibre and 5G FWA shares increase, but cable will remain the most-popular fixed broadband technology<br /> Fixed: fixed broadband penetration will grow during the forecast period, mainly due to improved fixed coverage</div>
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<div>22.Fixed: the total fixed revenue will grow thanks to increases in both fixed broadband penetration and fixed broadband ASPU<br /> Specialist business services: business revenue growth will be driven by revenue from non-operators that provide other business services<br /> IoT: the total IoT value chain revenue will grow considerably over the forecast period, but connectivity revenue will only account for a small proportion of it<br /> Pay TV: cord-cutting will continue in North America, and traditional pay-TV service revenue will decline<br /> Individual country forecasts<br /> Canada: the total service revenue will continue to grow steadily due to a lack of competition in the fixed broadband market<br /> Canada: the number of fixed broadband connections will continue to rise as operators expand their networks to rural areas<br /> Canada: the lack of challengers to the established operators will keep fixed broadband ASPU high, but mobile ARPU growth will be limited<br /> Canada: forecast changes<br /> USA: the mobile sector will be the largest contributor to revenue growth thanks to an increase in mobile penetration during the forecast period<br /> USA: we expect that fixed broadband ASPU will grow during the forecast period, mostly because of the low level of local competition in the market<br /> USA: the potential merger between T-Mobile and Sprint is creating a lot of uncertainty in the market and may lead to a decline in competition<br /> USA: forecast changes<br /> Methodology<br /> Our forecast model is supported by sound market knowledge</div>
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<div>37.Examples of forecast input drivers<br /> Key drivers at a glance table: methodology [1]<br /> Key drivers at a glance table: methodology [2]<br /> About the authors and Analysys Mason<br /> About the authors<br /> Analysys Mason’s consulting and research are uniquely positioned<br /> Research from Analysys Mason<br /> Consulting from Analysys Mason</div>
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<div>List of figures:</div>
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<p>Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, North America, 2014–2024<br /> Figure 2: Growth in telecoms retail revenue and nominal GDP by country, North America, 2018–2024<br /> Figure 3: 4G/5G share of mobile connections and NGA share of fixed broadband connections by country, North America, 2018 and 20241<br /> Figure 4: Summary of key trends, drivers and assumptions for North America<br /> Figure 5: Metrics for the two countries modelled individually in North America, 2018<br /> Figure 6: Recent and upcoming market structure changes in North America<br /> Figure 7: Major forecast drivers: current situation (2018) and future trajectory (2019–2024), by country, North America<br /> Figure 8: Total fixed and mobile telecoms service revenue, North America (USD billion), 2014–2024<br /> Figure 9: Mobile connections by type, North America (million), 2014–2024<br /> Figure 10: Telecoms retail revenue and growth rate by service type, North America, 2014–2024<br /> Figure 11: Fixed connections by type, North America (million), 2014–2024<br /> Figure 12: Mobile connections by generation, North America (million), 2014–2024<br /> Figure 13: Mobile ARPU by type, North America (USD per month), 2014–2024<br /> Figure 14: Contract share of mobile connections (excluding IoT), North America, 2014–20241<br /> Figure 15: Mobile data traffic per connection, North America (GB per month), 2014–2024<br /> Figure 16: Mobile penetration by country, North America, 2014–2024</p>
<p>Figure 17: Mobile ARPU by country, North America, 2014–2024<br /> Figure 18: Broadband connections by technology, North America (million), 2014–2024<br /> Figure 19: Fixed retail revenue by service, North America (USD billion), 2014–2024<br /> Figure 20: NGA broadband household penetration and NGA share of broadband connections, North America, 2014–2024<br /> Figure 21: Fixed internet traffic per broadband connection, North America (GB per month), 2014–2024<br /> Figure 22: Fixed broadband household penetration by country, North America, 2014–2024<br /> Figure 23: Fixed broadband access ASPU by country, North America, 2014–2024<br /> Figure 24: Total market revenue from specialist business services, North America, 2014–2024<br /> Figure 25: Total IoT value chain revenue by sector, North America, 2014–2024<br /> Figure 26: Retail revenue from pay TV, North America, 2014–2024<br /> Figure 27: Total fixed and mobile telecoms service revenue, Canada (CAD billion), 2014–2024<br /> Figure 28: Mobile connections by type, Canada (million), 2014–2024<br /> Figure 29: Telecoms retail revenue and growth rate by service type, Canada, 2014–2024<br /> Figure 30: Fixed connections by type, Canada (million), 2014–2024<br /> Figure 31: 4G, 5G and contract share of mobile connections, Canada, 2014–2024</p>
<p><span>Figure 32: Mobile ARPU; fixed voice, broadband and pay-TV ASPU, Canada (CAD per month), 2014–2024<br /> Figure 33: Mobile data traffic per connection, Canada (GB per month), 2014–2024<br /> Figure 34: Broadband connections by technology, Canada (million), 2014–2024<br /> Figure 35: Total telecoms service revenue – current and previous forecasts, Canada, 2014–2024<br /> Figure 36: Total fixed and mobile telecoms service revenue, USA (USD billion), 2014–2024<br /> Figure 37: Mobile connections by type, USA (million), 2014–2024<br /> Figure 38: Telecoms retail revenue and growth rate by service type, USA, 2014–2024<br /> Figure 39: Fixed connections by type, USA (million), 2014–2024<br /> Figure 40: 4G, 5G and contract share of mobile connections, USA, 2014–2024<br /> Figure 41: Mobile ARPU; fixed voice, broadband and pay-TV ASPU, USA (USD per month), 2014–2024<br /> Figure 42: Mobile data traffic per connection, USA (GB per month), 2014–2024<br /> Figure 43: Broadband connections by technology, USA (million), 2014–2024<br /> Figure 44: Total telecoms service revenue – current and previous forecasts, USA, 2014–2024<br /> </span><span>Figure 45a: Methodology for attributing scores to each element in the key drivers table (current and future) and impact of high scores</span></p>
<p><span>Figure 45b: Methodology for attributing scores to each element in the key drivers table (current and future) and impact of high scores

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