CPaaS is both a threat and an opportunity for operators: although OTT CPaaS providers can disintermediate the operators role as a direct supplier of B2C communication for businesses,  telecoms operators are well-positioned to monetise the demand for real-time cloud communications services.

Operators should develop CPaaS solutions to help their business customers to adopt B2C cloud communications capabilities.

This report provides:

• recommendations for those operators that plan to increase their presence in the CPaaS market and/or in the cloud-based real-time communications (RTC) space
• an overview of the monetisation opportunities available to operators in the CPaaS value chain
• an assessment of the role that third-party players API platforms can play in operators’ open APIs and developer portals (the example of KPNs API Store is highlighted in the report)
• an overview of OTT CPaaS resellers and providers own-branded CPaaS solutions.

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