Comcast’s success shows the power of a connected-home-centric strategy

Author - Stephen Wilson

Article | PDF (3 pages) | Fixed Broadband Services| Fixed–Mobile Convergence

"Comcast success with its xFi proposition shows the value of a connected-home-centric strategy in the fixed broadband market."

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Comcast launched its xFi proposition, which provides services that are closely linked to home Wi-Fi such as parental controls and device identification, in May 2017. xFi has been extremely successful for Comcast. In this article, we assess the scale of Comcast’s success, look at the drivers behind it and consider the lessons for other operators.

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