Mobile devices and distribution channels in the Middle East: consumer survey
Author - Karim Yaici
"Bundling smart devices enables operators to differentiate their connectivity propositions, but they should be clear about what they want to achieve with these devices beyond increasing sales."
This report focuses on aspects of Analysys Masons Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East. In particular, it focuses on the adoption of mobile devices and distribution channels. The survey was conducted in association with On Device Research.
This report provides:
- insights into how operators perform as smartphone sales channels, and how their performance relates to consumers’ choice of tariffs
- an analysis of consumers’ choice of, and spend, on handsets
- an assessment of the adoption of smart devices and opportunities for operators to generate new revenue streams.
Survey data coverage
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 3750 respondents in the region.
Geographical coverage
- Kuwait
- Oman
- Saudi Arabia
- UAE
Operator strategies for differentiating mobile services for micro, small and medium-sized enterprises
Operator strategies for differentiating mobile services for micro, small and medium-sized enterprises market research report available in single user pdf license with Aarkstore Enterprise at USD 1499
View ReportAnalysis of mobile security vendors: telecoms operator survey
Analysis of mobile security vendors: telecoms operator survey market research report available in single user pdf license with Aarkstore Enterprise at USD 4999
View ReportGlobal Next-Generation Oncology Devices and Solutions Market 2023-2029
Next-generation oncology devices are advanced medical devices that are designed to diagnose, treat, and manage cancer. These devices are typically based on cutting-edge technologies, such as nanotechnology, genomics, and imaging,
View ReportGlobal Enterprise Mobile Devices Market Research Report
In the context of China-US trade war and COVID-19 epidemic, it will have a big influence on this market. Enterprise Mobile Devices Report by Material, Application, and Geography Global
View ReportFill The Form For Sample Request
