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Telecoms Market Matrix: Western Europe 3Q 2021

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Author - Rémy Giraud

"This update of the Telecoms Market Matrix for Western Europe includes data for 3Q 2021."

Telecoms Market Matrix is a comprehensive source of trusted quarterly data that sizes European fixed and mobile telecoms markets and provides market shares for the major players. The metrics tracked offer insight into a range of dynamics within and between fixed and mobile markets. All data provided is directly comparable – we apply a common set of definitions to ensure consistency between players and across markets.

The data is delivered in a user-friendly Excel format, with filters that enable you to select and compare data series. The data can easily be extracted for your own use. Useful metrics derived from the data are also provided. The data is also available in our online database tool, the Analysys Mason DataHub.

Geographical coverage

This data set provides comprehensive metrics for the following 16 Western European countries.

Austria
Belgium
Denmark
Finland

France
Germany
Greece
Ireland

Italy
Netherlands
Norway
Portugal

Spain
Sweden
Switzerland
UK

Central and Eastern Europe coverage

Data for Central and Eastern Europe is provided in a separate file.

Key performance indicators

Connections

Mobile:

total (handset plus mobile broadband, excluding IoT), total including IoT
handset: smartphone, basic, smartphone share of handsets
mobile broadband
total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
total and handset: prepaid, contract and prepaid share
IoT
MVNO and MVNO share
penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT

Fixed:

voice: narrowband, VoBB, dial-up
broadband: residential, business, DSL, FTTP/B, cable modem, FWA, other technologies, ULL, VULA, net additions
penetration (business sites and households): voice, broadband (DSL, FTTP/B, cable modem, FWA, other technologies)

Pay TV:

total operator pay TV
CATV: total, analogue, digital
IPTV
satellite
pay DTT
operator OTT
penetration: total operator pay TV, CATV (total, analogue, digital), IPTV, satellite, pay DTT, operator OTT

Traffic

Mobile:

mobile-originated voice minutes
outgoing MoU per connection
cellular data: total, per connection
messages sent: total, per connection

Fixed:

outgoing minutes: total, narrowband, VoBB
outgoing MoU per active connection

Network-independent metrics

GDP
GDP per capita
Population
Households
Business sites
Exchange rates

Operator-level metrics/market share

Mobile:

connections: total, prepaid, prepaid share, contract (and associated market share)
churn rate
service revenue: total, prepaid, contract, voice, data, data share of service revenue (and associated market share)
retail revenue: voice, voice per mobile minute, data, data share of retail revenue (and associated market share)
ARPU: total, prepaid, contract, voice, data
traffic: outgoing voice traffic, outgoing MoU per connection, messages sent per connection (and associated market share)

Fixed:

connections: voice (narrowband, VoBB), broadband (DSL, FTTP/B, cable modem, FWA, other technologies, plus associated market share and net additions)
retail revenue: voice, broadband (DSL, FTTP/B, cable modem, FWA, other technologies, plus associated market share)
ASPU: voice, broadband
traffic: outgoing minutes (and associated market share)

Pay TV:

connections: total operator, CATV, IPTV, satellite, pay-DTT, operator OTT (and associated market share)
retail revenue

Service revenue

Mobile:

total
share of GDP
per capita per month
prepaid, contract, prepaid share
voice, messaging, data, data share

Fixed:

total (retail plus wholesale)
share of GDP
per capita per month

Retail revenue

Mobile:

total
share of GDP
per capita per month
per GB
voice, voice per minute
data, data per GB, messaging
handset, handset data
mobile broadband
IoT

Fixed:

total
share of GDP
per capita per month
voice: narrowband, VoBB
dedicated connections
broadband: DSL, FTTP/B, cable modem, FWA, other technologies

ICT services

Pay TV:

total operator pay TV
CATV: total, analogue, digital
IPTV
satellite
pay DTT
operator OTT

Wholesale revenue

Mobile
Fixed

ASPU

Mobile:

total
prepaid, contract
voice
data
mobile broadband
IoT
handset: total, voice, messaging, data, data from smartphones

Fixed:

voice
broadband

ARPU

Mobile:

total
prepaid, contract

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