The Connected Consumer Survey 2018: fixed–mobile bundling in Europe
Operators across Europe have used convergence as a way of defending market share by reducing churn. This report uses results from our Connected Consumer Survey to investigate the penetration of FMC within seven European countries, and provides insight into how FMC affects intention to churn and satisfaction.
Customers on FMC plans have a lower intention to churn from their broadband service than their non-FMC counterparts, but mobile churn intention is generally unaffected by bundling.
THIS REPORT PROVIDES:
- a breakdown of FMC penetration at an operator and market level, and the potential addressable market for operators
- insights into the composition of FMC packages and analysis of the FMC customer base, including demographic and spend analysis
- analysis of the intention to churn and NPS for several large operators, and an extended discussion of the drivers of customer satisfaction.
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