The Effective FMC bundling strategies: analysis and best practice
As the adoption of convergence grows, operators must consider how best to structure bundles to maintain and grow market share and revenue. This report reviews the various methods of bundling that are available and makes recommendations as to which type of bundling should be used in various market scenarios.
Operators with a strong service advantage over competitors can use hard bundling to upsell to their customer base and maximize ARPA.
THIS REPORT PROVIDES:
- recommendations for operators on how to best structure their FMC bundles
- examples of operators current strategies
- a review of each type of bundling and their strengths and weaknesses.
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