Pricing broadband services to attract small and medium-sized enterprises
Residential broadband services that are comparable to, but typically lower- d than, business broadband offerings have eroded the premium that operators are able to charge to enterprises. This report assesses the three approaches that operators are taking to mitigate against this.
Operators should design business broadband services to support their ability to upsell other services and solutions to businesses.
This report:
- assesses the approaches taken by selected operators to attract enterprise customers to their business broadband products and retain them
- examines the areas of differentiation, including:
- usage caps
- download/upload speeds
- bundling of service and support
- SLAs for fixed/mobile, cloud and ICT services.
The Pricing for broadband bundles: designing operator services that justify price increases
Some operators in European markets have been finding ways to increase prices for their fixed services, which has helped to counterbalance declining revenue in the mobile sector. In this report,
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