FTTP operators need to consider demographic factors to maximise subscriber take-up

This article draws on the results of Analysys Mason’s 2020 Connected Consumer Survey to understand the demographic characteristics of consumers interested in subscribing to fibre, or those that are already subscribing to such services.
 

Our primary research survey data shows that younger age groups, and in particular younger families, are considerably more likely to be among the earlier adopters of FTTP.

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