The Consumer smartphone analytics 2016: communication services
This report analyses real-world smartphone usage data to answer urgent questions about the status of communication services. The report looks at consumer engagement with various social and communication services, assesses the level of substitution of legacy operator services, and outlines the state of relevant operator initiatives.
Executive summary
Levels of user engagement
Substitution of legacy services
Operator apps
Methodology and panel information
About the authors and Analysys Mason
List Of Tables
Figure 1: Average daily smartphone usage by category of activity, all countries
Figure 2: Daily/monthly active usage engagement ratio against average usage by active users, selected apps
Figure 3: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS)
Figure 4: Average daily smartphone usage by category of activity, all countries
Figure 5: Average daily smartphone usage, by interface type, all countries
Figure 6: Proportion of daily instances using communication functions, by time of day, all countries
Figure 7: Penetration of top five communication apps by country and age
Figure 8: Average daily usage of selected communications and social networking apps
Figure 9: Daily/monthly active usage engagement ratio against average usage by active users, selected apps
Figure 10: Daily/monthly active usage engagement ratio against penetration in the relevant country, selected apps
Figure 11: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS), by age and country
Figure 12: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS)
Figure 13: Time spent using VoIP and video apps as a proportion of overall time spent using voice services, by age and country
Figure 14: Time spent using VoIP apps as a proportion of overall time spent using voice services
Figure 15: Traffic profile of selected communications and social networking apps, all countries
Figure 16: Penetration and usage of selected operator apps
Figure 17: Penetration and usage of operator rich communications apps
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